Striking A Nerve

Like the title suggests, this collection of patient observations will either get your blood boiling, or make you more resourceful when attempting to motivate today's patients! Mr. Esteb cuts to the quick and performs some necessary surgery on the chiropractic sacred cows. Thick skin, a box of tissues or anesthesia is recommended while reading this one!

• Seven patient education fallacies (page 7)
• Three reasons that patients don't refer (page 37)
• The case against open adjusting rooms (page 49)
• What free care does to chiropractors (page 67)
• Why patient education doesn't work (page 93)
• Nine things every patient should know (page 125)
• Why technique doesn't matter (page 147)
• Five reasons not to take assignment (page 211)